Equipo editorial
Editora Jefa
Carmen de Pablos Heredero
Universidad Rey Juan Carlos y Editora de ESIC University
Consejo de Dirección
Eduardo Gómez Martín
Presidente de ESIC y Director de ESIC Market
Mª Teresa Freire Rubio
Vicepresidenta de ESIC
Felipe Llano Fernández
Director General de ESIC Business & Marketing School
Abel Monfort de Bedoya
Vicerrector de Investigación e Innovación de ESIC University
Consejo de Redacción
Babin, Barry J.
Louisiana Tech University
U.S.A.
Max P. Watson Endowed Professor
Becker, Fernando
Universidad Rey Juan Carlos
Presidente de Iberdrola
Madrid - España
Catedrático
Bussaca, Bruno
SDA Bocconni
Milán - Italia
Director del Departamento de Marketing
Chattopadhyay, Amitava
INSEAD
Fontainebleau - Francia
The L'Oreal Chaired Professor in Marketing-Innovation & Creativity
Czinkota, Michael
Georgetown University
Washington D.C. - U.S.A.
Professor
Díaz de la Hoz, Jesús
Price Waterhouse Coopers
Madrid - España
Socio Director
Fischer, Bill
IMD
Suiza
Professor
Golden, Peggy
Florida Atlantic University
Boca Ratón - U.S.A.
Profesora de Gestión y Estrategia
Gómez Gras, José María
Universidad Miguel Hernández (Elche)
Alicante - España
Vicerrector
Gómez Mejía, Luis
Arizona State University
Council of 100 Distinguished Scholar. American Marketing Association
Arizona - U.S.A.
Professor
Gray, Jeffrey
Cranfield University
Consultant Director
Bedfordshire - England
Professor
Guerras, Luis Angel
Universidad Rey Juan Carlos
Madrid - España
Catedrático de Economía de Empresas
Hair, Joe F.
Kennesaw State University
U.S.A.
Professor of Marketing
Isla, Pablo
Inditex
Madrid - España
Consejero Delegado
Kloppenborg Madsen, Erik
Aarhus School of Business
Aarhus - Dinamarca
Professor
Lambin, Jean Jacques
Universidad Católica de Lovaina
Lovaina - Bélgica
Profesor Emérito
Laroche, Michael
John Molson École de Gestion
Université Concordia
Montreal - Canadá
Titulaire de la Chaire Banque Royale de Marketing
Malhotra, Naresh K.
Georgia Tech University
U.S.A.
Regent's Professor
Martínez, Carlos Rui
Instituto Tecnológico de Monterrey
Monterrey - Méjico
Director del Master de Marketing
Martínez Jérez, Asís
Harvard University
Boston - U.S.A.
Professor
Martínez Tercero, Mario
Universidad Complutense
Madrid - España
Catedrático
Mentzer, John
The University of Tennessee
Knosville - U.S.A.
Bruce Excellent Chair of Business
Parasuraman, A.
University of Miami
U.S.A.
Professor & Holder of the James W. McLamore Chair
Rivera, Jaime
Universidad Carlos III
Madrid - España
Profesor
Shapiro, Stanley J.
Simon Fraser University
Canadá
Professor
Talavera, Jorge
ESAN
Lima - Perú
Rector
Velarde, Juan
Universidad Complutense
Madrid - España
Catedrático
Zinkhan, George
The University of Georgia
Athens - U.S.A.
Coca Cola Chair of Marketing
Comité Científico Internacional
Almas, Lal K.
West Texas A&M University
Canyon - USA
Professor
Alonso, Javier
Universidad Autónoma
Madrid - España
Catedrático
Anderson, Jamie
ESMT European School of Management and Technology GmbH
Berlin - Germany
Senior Lecturer in Strategy and Innovation
Arranz, Nieves
UNED
Madrid - España
Profesora
Avello, María
Universidad Complutense
Madrid - España
Profesora
Barrera Restrepo, Efrén
Universidad de Antioquia
Medellín - Colombia
Investigador del Centro de Estudios de Opinión
Becerra, Enrique P.
McCoy College of Business
Texas State University
Texas - U.S.A.
Professor
Berens, Guido
RSM-Erasmus University
Rotterdam - The Netherlands
Professor
Bigné, Enrique
Universidad de Valencia
Valencia - España
Catedrático
Bjarnadóttir, Ásta
Reykjavik University
Islandia
Director of BSc program in Business Administration
Blanch, Javier
Academic Quality Assurance & Accreditations ESIC
Business & Marketing School
Madrid - España
Blanco, Francisco
Universidad Rey Juan Carlos
Madrid - España
Vice Decano
Blasco, Francis
Universidad Complutense
Madrid - España
Profesora
Bodega Fernández, Isabel
Instituto de Economía y Geografía
Consejo Superior de Investigaciones Científicas
Madrid - España
Investigador Titular
Bordonado, Julia
ESIC
Madrid - España
Profesora
Borges, Adilson
Auchan Chair of Retailing
Reims Management School
Francia
Auchan Professor of Marketing
Borghoff, Thomas
Victoria University of Wellington
New Zealand
Senior Lecturer
Cabanes, Manuel
Etea
Córdoba - España
Director Departamento de Marketing
Cebrián, Juan Antonio
Instituto de Economía y Geografía
Consejo Superior de Investigaciones Científicas
Madrid - España
Investigador Titular
Chadwick, Simon
University of London
London - U.K.
Director - Birkbeck Sport Business Centre
Chebat, Jean-Charles
HEC Montréal
Canada
Professeur titulaire /Chair Professor
Chumpitaz, Ruben
Université de Lille
Lille - Francia
Professeur de Marketing
Cliquet, Gerard
University of Rennes 1
Francia
Professor at the IGR-IAE.
Director of the Center for Research in Economics and Management
Comín, Francisco
Universidad de Alcalá
Madrid - España
Catedrático
Díez Martín, Francisco
Universidad Rey Juan Carlos
Madrid – España
Profesor
Di Maria, Eleonora
Università di Padua
Italia
Professor
Draebye, Mikkel
SDA Bocconni
Milán - Italia
Professore di strategia
Einwiller, Sabine
University of Applied Sciences Northwestern Switzerland
Olten - Suiza
Professor
Elsaid, Abdel Moneim M.K.
Ain Shams University
Cairo - Egipto
Assistant Professor
Esteban, Agueda
Universidad de Castilla La Mancha
Toledo - España
Catedrático
Forcadell Martínez, Francisco Javier
Unidad Permanente de Investigacion ESIC Business & Marketing School y Universidad Rey Juan Carlos
Madrid - España
Profesor
García de la Torre, Consuelo
Tecnológico de Monterrey
Monterrey - Méjico
Profesora de Organización
García de Madariaga, Jesús
Universidad Complutense
Madrid - España
Profesor
Gray, Jim
Florida Atlantic University
Palm Beach - U.S.A.
Professor
Heckmann, Gerardo
Universidad Nacional de Córdoba
Córdoba - Argentina
Director Maestría en Dirección de Negocios - MBA
Hervás Oliver, José Luis
Unidad Permanente de Investigacion ESIC Business & Marketing School y Universitat Politècnica de València
Valencia - España
Profesor
Kaynak, Erdener
Pennsylvania State University at Harrisburg, Middletown
Pennsylvania - U.S.A.
Professor of Marketing and Chair of Marketing Program
Kestemont, Marie Paule
Université Catholique de Louvain
Lovaina - Bélgica
Chef de l´ unité Marketing
Koulikoff-Souviron, Marie
Ceram Sophia Antipolis
Sophia Antipolis - Francia
Professor
Lin, Zhangxi
Texas Tech University
Texas - U.S.A.
Rawls College of Business Administration
Liu, Wenwen
School of Economics and Management
Tsinghua University - China
López, Belén
ESIC Business & Marketing School
Madrid - España
Directora Responsabilidad Social Corporativa y Coordinadora Movilidad Internacional
López Lita, Rafael
Universidad Jaume I
Castellón - España
Catedrático
Luque González, Arturo
Universidad Tecnológica Indoamérica
Ecuador
Makovec Brencic, Maja
University of Ljubljana
Slovenia
Professor of International Marketing and International Business
Méndez, Álvaro
Unidad Permanente de Investigación ESIC Business & Marketing School y London School of Economics
London - U.K.
Profesor
Mercado, Simon
Nottingham Business School
Nottingham Trent University
United Kingdom
Director of International Business Programmes
Montana, Jordi
ESADE
Barcelona - España
Director of the Chair of Desing Management
Montoro Sánchez, M.ª Angeles
Universidad Complutense de Madrid
Madrid - España
Profesor Titular de Organización de Empresas
Moutinho, Luiz
University of Glasgow
Glasgow - U.K.
Professor of Marketing
Nelson, Richard Alan
University of Nevada, Las Vegas
U.S.A.
Adjunct Professor of Integrated Communications
Nilsson, Kerstin
USBE Umeaa School of Business
Umeaa - Sweden
Assistant Professor. Director of the Service Management Program
Noh, Jeonpyo
Yonsei University
Gangwon-do - Korea
Professor
Oliver, Nuria
Microsoft Research Center
U.S.A.
Researcher
Paiola, Marco
Universidad de Padua.
Padua, Italia
Profesor
Perdices de Blas, Luis
Universidad Complutense de Madrid
España
Decano de Facultad de Ciencias Económicas y Empresariales
Pérez Alcalá, Gabriel
Etea
Córdoba - España
Profesor
Phau, Ian
Curtin Business School
Perth - Western Australia
Editor of Journal of Asia Pacific Marketing
Pinillos, María José
Universidad Rey Juan Carlos
Madrid - España
Ravichandran, N.
Indian Institute of Management
Bangalore - India
Professor
Reeder, John
Universidad Complutense
Barcelona - España
Profesor asociado
Renart, Lluís G.
IESE Business School, Universidad de Navarra
Barcelona - España
Profesor
Rosendahl, Tom
Norwegian School of Management BI
Oslo - Noruega
Associate Professor
Samli, Coskun
University of North Florida
U.S.A.
Research Professor of Marketing and International Business
Schellhase, Ralf K.
Fachhochschule Darmstadt University
Darmstadt - Alemania
Professor
Séguin, Benoit
University of Ottawa
Canadá
Associate Professor
Serruya, León Michel
Université de Québec
Montreal - Canadá
Département de la stratégie et Directeur du MBA Ex
Shaw, Eric
Florida Atlantic University
Boca Ratón - U.S.A.
Director of the Marketing Department
Svensson, Göran
Oslo School of Management
Oslo - Norway
Professor of Marketing. Editor European Business Review
Tam, Kar Yan
Hong Kong University of Science & Technology
Hong Kong
Chair Professor of Information & Systems Management
Teixeira Veiga, Ricardo
Universidade Federal de Minas Gerais
Brasil
Lecturer and Researcher
Tsarenko, Yelena
Monash University
Victoria - Australia
Professor
Vacas, Catalina
Universidad Rey Juan Carlos
Madrid - España
Directora Dpto. de Comercialización
Velasco, Emilio de
Instituto de Empresa
Madrid - España
Profesor
Verna, Gérard
Université Laval
Québec - Canadá
Professeur de Management
Wang, Cheng Lu
Department of Marketing and International Business
University of New Haven
U.S.A.
Associate Professor of Marketing
Wang, Ye
School of Economics & Finance
Xi'an Jiaotong University
China
Professor
Yang, Forrest Zhilin
City University of Hong Kong
Hong Kong
Professor
Ziliani, Cristina
University of Parma
Parma - Italy
Professor
Zondo, Dumisani
Faculty of Management Sciences
Durban University of Technology, South Africa
Director Department of Entrepreneurial Studies and Management