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Vol. 46 No. 151: Num. 2
Vol. 46 No. 151: Num. 2
Published:
01/05/2015
Articles
The ecological consumer's profile in Spain
Paula Alvarez-González, María Jesús López Miguens, Encarnación González-Vázquez
269-297
PDF (Spanish)
PDF
Impact of the perceived importance of a hotels's corporate responsibility on tourists' complaints behaviour
Beatriz Palacios Florencio, Mª Ángeles Revilla Camacho, Francisco José Cossío Silva
325-350
PDF (Spanish)
PDF
Brand influence on consumer evaluations in private label food products
Tamar Buil López-Menchero, Juan Delgado de Miguel
371-392
PDF (Spanish)
PDF
Influence of promotional strategy on private label sales versus manufacturer brand sales in the supermarket and hypermarket channels: An Analysis the method of stepwise regression
Cristina Marín Palacios
419-443
PDF (Spanish)
PDF
