ESIC Market

Articles

• Intervention and adaptation options for measuring brand trust in the context of its dimensionality with an emphasis on the generational context

  Monika Naďová Krošláková, Marián Čvirik, José Manuel Guaita Martínez

  e328

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• The transformative potential of Generative Artificial Intelligence (GenAI) in business a text mining analysis on innovation data sources

  Enrique Cano-Marin

  e333

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• The academic insight for approaching the sustainability of the textile industry

  Alicia Parro-Ruiz, Safae Achouragh-Aoulad-Abdellah , María-Sonia Medina-Salgado , Marta Ortiz-de-Urbina-Criado

  e366

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• Evolution and challenges of the social enterprise

  Renata Lödar-Miculeac, Esther Pagán-Castaño, María Guijarro-García, Klaus Ulrich

  e347

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• Towards digitalization in higher education: conceptual and bibliometric paradigm

  Sofia Aparisi-Torrijo, Dayanis García-Hurtado, Dolores Botella-Carrubi

  e349

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• Analysis of gender gap in financial competence: an analysis using unsupervised classification methods

  Ester Muñoz-Céspedes, Raquel Ibar-Alonso, Miguel Cuerdo-Mir

  e364

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• Determining factors for the use of social networks as information platforms by Generation Z

  Cristina Gallego Gómez, Alicia Tapia López, Juan Antonio Márquez García

  e359

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