ESIC Market

Articles

• Omnichannel-based value creation through the activation of business model themes A multi-case exploration of retail firms

  Katarina Knobel , Ricardo Costa-Climent, Darek M. Haftor

  e329

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• The impact of the metaverse on consumer behaviour and marketing strategies in tourism A bibliometric review

  Juan F. Prados-Castillo, Juan Antonio Torrecilla-García, Pilar Guaita-Fernandez, Mónica De Castro-Pardo

  e327

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• Approaching the role of innovation, education and multiplicity of context in sustainable and female entrepreneurship

  Sandra Enri-Peiró, Alicia Mas-Tur, Andrea Rey-Martí

  e338

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• Creation of a maturity model to measure customer experience management by organizations

  Francisco Javier Gallardo García, Esther Pagán Castaño, Javier Sánchez García, María Guijarro García

  e343

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• Environmental products and sustainability awards The intangible benefits of sustainability strategies

  Isabel-María García-Sánchez, Juan Ramón Piñeiro-Chousa, Cristina Aibar-Guzmán, Beatriz Aibar-Guzmán

  e353

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• Financial reporting that adds value A literature review

  Sergio López Moreno, Patricia Granados-Gonzalez, Ana Moreno-Adalid

  e326

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• Exploring consumer perceptions of engine technology in vehicle purchase decision-making

  Álvaro Hernández-Tamurejo, Álvaro Saiz Sepúlveda, Beatriz Rodríguez Herráez, Jose Ramon Saura

  e336

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