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Vol. 49 No. 161: Num. 3
Vol. 49 No. 161: Num. 3
Published:
01/09/2018
Articles
Variables of Twitter´s brand activity that influence audience spreading behaviour of branded content
Luis Matosas López
477-499
PDF (Spanish)
PDF
Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase
Virgin Dones, José A. Flecha, María De Los M. Santos Corrada, Evelyn López
517-532
PDF (Spanish)
PDF
Inbound Marketing to improve interest in public postgraduate courses
Salvador Bueno, Juan Sebastián Caro Rodríguez, M. Dolores Gallego
551-568
PDF (Spanish)
PDF
The cryptocurrency market: A network analysis
Carlos Jaureguizar Francés, Pilar Grau-Carles, Diego Jaureguizar Arellano
585-598
PDF (Spanish)
PDF
