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Vol. 49 No. 160: Num. 2
Vol. 49 No. 160: Num. 2
Published:
01/05/2018
Articles
What competencies and skills should marketing professionals possess? An exploratory approach a professional and academic perspective
Jorge García Martín, Lázaro Echegaray
261-283
PDF (Spanish)
PDF
Dropshipping in e-commerce: the Spanish case
Francisco J. Sánchez Vellvé, Sara Lorena Milla Burgos
311-337
PDF (Spanish)
PDF
The replies of hotels to clients through TripAdvisor: A big data analysis
Sonia San-Martín Gutiérrez, Nadia Jiménez Torres, Nuria Puente Domínguez
359-378
PDF (Spanish)
PDF
Perceived visual appeal of web pages by eye tracking: case study in NH and Barceló hotels in women
Mikel Alonso López, Gloria Sánchez García
405-430
PDF (Spanish)
PDF
