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Vol. 49 No. 159: Num. 1
Vol. 49 No. 159: Num. 1
Published:
01/01/2018
Articles
How and our marketing students propose to innovate: The case of Final Year Projects (FYPs)
Gema Juberías Cáceres, Jesús Manuel Plaza Llorente
43-66
PDF (Spanish)
PDF
Model for the management of trade brands: a theoretical approach based on the General System?s Theory
Manuel Martín García, Guillermo Bermúdez González, Zhenxing Li, Francisca Parra Guerrero
93-117
PDF (Spanish)
PDF
The effects of preemptive advertisign for future products on the consumer?s attitude: A comparative analysis between Spain and Greece*
Marcelo Royo-Vela, Konstantinos Faidon Sylvestros
147-174
PDF (Spanish)
PDF
Factors of the modernization of marketing in Spain in the xx century. Trends and future challenges
Jorge Hernando Cuñado
193-209
PDF (Spanish)
PDF
