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Vol. 41 No. 135: Num. 1
Vol. 41 No. 135: Num. 1
Published:
01/01/2010
Articles
Publishing Activity Report 2009
Víctor Molero Ayala
31-33
PDF (Spanish)
PDF
Economic Cycle and Advertising Expenditure in Spain. An Analisys of the Different Advertising Media
Cristina Etayo-Pérez
63-90
PDF (Spanish)
PDF
How social responsability in Mexico is understood through the Internet: A qualitative analysis
Sergio Manuel Madero-Gómez, María Fernanda Navarro Garza
119-147
PDF (Spanish)
PDF
A Theoretical Evaluation of the Internet's Potential as a Shopping Channel
Marta Arce-Urriza , Javier Cebollada
181-214
PDF (Spanish)
PDF
The Internacionalization Process of Family Firms: The Influence of Family Factors
Enrique Claver , Laura Rienda, Diego Quer
237-258
PDF (Spanish)
PDF
Book review: Consumer Behavior, 8/E. Michael R. Solomon
Nancy Matos
263-266
PDF (Spanish)
PDF