CASANOVES-BOIX, Javier; KÜSTER-BOLUDA, Inés; VILA-LÓPEZ, Natalia. Student loyalty as a key variable to build university brand capital. ESIC Market, [S. l.], v. 48, n. 158, p. 553–578, 2017. DOI: 10.7200/esicm.158.0483.3e. Disponível em: https://revistasinvestigacion.esic.edu/esicmarket/index.php/esicm/article/view/226. Acesso em: 20 apr. 2026.