ESIC Market

Buscador

Books Review: Real People, Real Choices, 6/E. Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

Abstract

The most important element of this Marketing handbook is that it has become an essential learning tool for Marketing students and is now in its sixth edition. In this latest edition, its authors have added a special attractiveness in their choice of professionals and the decisions they have to make which increases the students desire to form part of the passionate world of Marketing.

How to Cite

Books Review: Real People, Real Choices, 6/E. Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. (2009). ESIC Market, 40(133), 267-271. https://revistasinvestigacion.esic.edu/esicmarket/index.php/esicm/article/view/100