VALDERRAMA SANTOMÉ, M.; CRESPO-PEREIRA, V. Festivales de música y marketing experiencial: efectos para marca, organizador y espectador. aDResearch ESIC International Journal of Communication Research, [S. l.], v. 26, n. 26, p. 60–74, 2021. DOI: 10.7263/adresic-026-10. Disponível em: https://revistasinvestigacion.esic.edu/adresearch/index.php/adresearch/article/view/11. Acesso em: 29 nov. 2021.