CARRETERO VELASCO, María José; RANGEL PÉREZ, Celia. Comunicación estratégica integral frente a publicidad tradicional. aDResearch ESIC International Journal of Communication Research, [S. l.], v. 15, n. 15, p. 32–53, 2017. DOI: 10.7263/adresic-015-02. Disponível em: https://revistasinvestigacion.esic.edu/adresearch/index.php/adresearch/article/view/101. Acesso em: 14 jan. 2026.